Developing person-to-person sales
SSAW.io believes that the best way of selling fashion is by human person-to-person interaction. This may seem antithetical for a company that offers an online showroom and a digital marketing service targeted at the world’s top retailers, but these tools are part of a business-to-business (B2B) sales and marketing strategy designed to connect brands with qualified buyers who are interested in their products.
Marketing Phase
During the marketing phase of SSAW.io’s engagement strategy, we employ advanced digital marketing techniques that enable us to operate at scale, globally at relatively low costs.
Sales Phase
When we match interested and qualified buyer with a brand, we move to the sales phase of our engagement strategy, which is based around developing and maintaining high quality personal relationships as business grows.
Showroom
SSAW.io’s online showroom is open 24 hours a day, everyday and gives our brands a worldwide reach.
This is one of the few examples of how to rapidly implement something which immediately has the dual impact of: reducing operational costs by automating many repetitive tasks, such as sending out line sheets and typing in orders from emails: and at the same time increasing customer service and satisfaction by making information and ordering available 24 x 7 from anywhere in the world.
An integrated approach
SSAW.io is designed to offer an integrated approach to Sales and Marketing. Our online showroom acts as a focal point for marketing and a handover to a person-to-person sales process, which can be managed either by SSAW.io’s team acting as Sales Agents, or by a brand’s own team.
Sending Look Books as a pdf’s is a wasted opportunity
SSAW.io researches the most appropriate buyers for each brand and uses rich marketing techniques to drive traffic to the online showroom. However, many buyers still prefer to receive Look Books or Line Sheets, and additionally we create Look Books and Line Sheets as digital assets that are optimised so they can be viewed on a mobile phone, enabling us to see when a buyer opens them and which products are being looked at the most. This contrasts with companies that send out Look Books and Line Sheets as pdf files, which is a wasted opportunity as the opening and browsing of these assets cannot be tracked.
Marketing
SSAW.io has built up a large contact base of the buyers worldwide and we research buyers contact information for specific brands. SSAW.io carefully and sensitively makes buyers aware of brands that will appeal to and excite their customers.
Showroom
A platform for brands and retailers to access and manage information about new collections, place orders, integrate with the supply chain and stock control all in one place. Giving complete information 24 hours a day, everyday!
Sales
A growing network of forward thinking retailers, agents and distributors who want new and innovative products with which to stimulate and excite their customers in partnership with established and emerging brands.
Digital Transformation
SSAW.io’s unique differentiator is how we combine all of these elements with technology and training to develop sales and long-term value for each brand.
How we engage with brands
SSAW.io wants to attract and represent the best brands. We believe that we have a unique proposition, a level of clarity on how to sell to leading online and offline stores that is second to none, literally thousands of buyer contacts in many leading retailers worldwide and a robust delivery framework.
There is a lot of background information on this website. However, we believe that sales is about building relationships. If you run a forward thinking, high quality, sustainable and innovative brand, then the next step is to book an online meeting with us. During this initial discovery session, we will try to understand the unique characteristics of your brand and explain how we work, answering any questions and mutually deciding if we are a good fit. If, and only if both parties want to proceed, we will then make a detailed proposal.
A sense of urgency is often useful when it comes to making sales and appointments can be made 24 hours a day, so please use the button below to see our availability and to schedule a Partner Discovery Meeting at a mutually convenient time.
We are looking forward to meeting you, learning more about your brand and explaining how we work, the sooner the better!
SSAW.io specialise in the fashion industry, working with a large community of brands, qualified business buyers, agents and distributors.
Our proposition and services includes: