Strong presentation makes a difference
In the digital world initial attention spans are very short, and it is vital to have strong presentation materials. We have created this page to help brands understand some of our views on how to create a lasting impression that will ultimately lead to increased sales over the digital channels, both B2B and B2C.
VIDEO – A picture paint’s a thousand words, and a video paints a thousand pictures!
More and more, we find that video can be used to give buyers a very clear understanding of a brand’s products – we have looked at virtual reality, but so far it is not very realistic, expensive and impractical. Unlike a fashion show, a video can be played at any time, so it is very convenient for buyers. Brands that exploit this medium achieve the most impactful and effective presentation to buyers. Video is not very expensive to produce, although if you are going to produce video, as with any content, it is vital to do it well and you need to choose your production partners carefully.
As an example, in this video, which SSAW.io produced for Paris re Made, we wanted to show: the details of the clothes; how they move when worn; and, how each garment includes an original piece from an iconic brand that is carefully re-imagined and re-tailored by a couture designer based in Paris. It’s much better played with sound, as the sound-track is part of the overall experience of a retro world that is give new significance.