Online Wholesale NOW !!!
Online wholesale is the new sales channel that all brands must now embrace. The online market for wholesale didn’t really exist before Covid-19 in the same way as it does now. Before Covid we struggled to get forward thinking brands to work this way, whereas now every brand must work this way to generate and develop wholesale accounts: and buyers are now just as eager and willing to accept this new way of working. If you don’t work with us then you will need to find another way of doing wholesale online, because this way of working cannot be refused or ignored any longer.
Autumn Winter 2021
We have seen a rush of last minute AW21 orders over the last few weeks and AW21 wholesale is still selling remarkably well. If you have stock and are able to deliver quickly please get in touch with us as soon as possible. We also see this late flourish as something of a blue-print of what to expect for SS22.
Spring Summer 2022
Sales for SS22 are going exceptionally well. Through the last 12 months we have experienced constant growth and in September 2021 we closed our largest single order ever, which is to a retail chain with stores across the Arab world and a flagship store in London.
This illustrates that it is important to have a clear sales campaign and to use online to cast your prospecting net wider than before the pandemic.
Autumn Winter 2022/3
Business transformation takes time, and good business transformation takes more time. Its a process of evolution and not revolution, and laying the ground work is vital. We therefore encourage strong forward thinking brands to make contact with us as early as possible.
Markets to Watch
Australia and Japan are very interesting markets at the moment. For some reason we are experiencing a considerable amount of growth in these markets. We think this is because of a switch in spending away from travel into domestic consumption, where fashion is generally a prime focus. Whatever the reason, these markets are much more lively than in previous years and represent enormous growth potential for most brands.
Defending Your Existing Markets
Of course we all love to think about blazing new trails. However, there is another side to digital transformation, which is more defensive than acquisitive. The impetus towards online wholesale is just as much about providing services to your existing accounts as it is to opening up new accounts. Existing accounts need just as much tender loving care, otherwise you may fine a new suitor has lured them away. We can help with strategies to introduce you to new contacts in your existing markets and this includes making online services available to your existing buyers.
Opportunities for Smaller Brands
The Covid-19 pandemic has caused major disruption to the supply chain and many larger brands have been slow to adapt or respond. This has created a very significant opportunity for smaller brands that are well organised to rapidly develop market share.
SSAW.io specialise in the fashion industry, working with a large community of brands, qualified business buyers, agents and distributors.
Our proposition and services includes: