Online Wholesale NOW !!!

Online wholesale is the new sales channel that all brands must now embrace. The online market for wholesale didn’t really exist before Covid-19 in the same way as it does now. Before Covid we struggled to get forward thinking brands to work this way, whereas now every brand must work this way to generate and develop wholesale accounts: and buyers are now just as eager and willing to accept this new way of working. If you don’t work with us then you will need to find another way of doing wholesale online, because this way of working cannot be refused or ignored any longer.

Autumn Winter 2020

We have seen a rush of last minute AW20 orders over the last few weeks and AW20 wholesale is still selling remarkably well. If you have stock and are able to deliver quickly please get in touch with us as soon as possible. We also see this late flourish as something of a blue-print of what to expect for SS21.

Spring Summer 2021

Sales for SS21 are happening, however due to the uncertainties that persist around Covid and because many retailers experienced poor sales over this summer retailers are being cautious. With this in mind it is important to have a clear sales campaign and to use online to cast your prospecting net wider.

Autumn Winter 2021

Business transformation takes time, and good business transformation takes more time. Its a process of evolution and not revolution, and laying the ground work is vital. We therefore encourage strong forward thinking brands to make contact with us as early as possible.

Markets to Watch

Australia and Japan are very interesting markets at the moment. For some reason we are experiencing a considerable amount of growth in these markets. We think this is because of a switch in spending away from travel into domestic consumption, where fashion is generally a prime focus. Whatever the reason, these markets are much more lively than in previous years and represent enormous growth potential for most brands.

Defending Your Existing Markets

Of course we all love to think about blazing new trails. However, there is another side to digital transformation, which is more defensive than acquisitive. The impetus towards online wholesale is just as much about providing services to your existing accounts as it is to opening up new accounts. Existing accounts need just as much tender loving care, otherwise you may fine a new suitor has lured them away. We can help with strategies to introduce you to new contacts in your existing markets and this includes making online services available to your existing buyers.

Opportunities for Smaller Brands

The Covid-19 pandemic has caused major disruption to the supply chain and many larger brands have been slow to adapt or respond. This has created a very significant opportunity for smaller brands that are well organised to rapidly develop market share.

“Red Ocean” Strategies

Over the last 10 years, business-to-consumer (B2C) e-commerce has grown at an astonishing rate, largely fuelled by the growth in social media platforms, principally Instagram and Facebook. These platforms started by offering businesses free access to consumers, and in the early days it was possible to build a large customer base free of charge. As more and more businesses started trading B2C the opportunities in this space have become increasingly competitive and correspondingly more expensive to fight for. This has been compounded by the inevitable decline of bricks and mortar shops, that have a much higher cost base than e-commerce, which in turn creates more competition for B2C online sales.

B2B is the “Blue Ocean” for Brands

Contrast this with business-to-business (B2B) sales, particularly where a brand has designed and developed a unique product that it sells twice yearly to retailers, both physical and online. The retailers have specialist knowledge of how to market to their geography or niche and invest considerable amounts of time and money in developing their customers.

B2B e-commerce offers much lower costs than the traditional marketing channels of trade shows, physical showrooms and sales agents. Add the current trend where buyers increasingly prefer to research new brands online, and the fact that e-commerce can give brands a global footprint, and it is inevitable that e-commerce will become the prevailing channel for B2B wholesale sales. is based on the dual belief that: online B2B marketing only works as part of a strategy when combined with person-to-person contact, particularly during the latter stages of a sales cycle; and, B2B marketing and sales is the development area currently offering the most scope and benefit for fashion brands, at relatively low cost. Going forward, B2B e-commerce is the “Blue Ocean”. specialise in the fashion industry, working with a large community of brands, qualified business buyers, agents and distributors.

Our proposition and services include:

Marketing | Showroom | Sales
Digital Transformation

Brands / Designers

Lay the foundations crucial to developing more business buyers. Attract and service new customers, reduce processing costs, while cultivating a personal relationship with each client.

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Retailers / Buyers

Be stimulated by new products and choose brands you want to communicate with. Access new collections and plan seasonal drops. Conveniently browse and order with complete information 24 hours a day.

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Agents / Showrooms

Our proposition builds an eco-system that works in unity with sales agents and other showrooms. We offer tools to help publicise and grow your business and reward you for extending ours. Extend the reach of your existing brands, sell more and add new brands.

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Partners / Affiliates

We offer attractive terms if you have regional or vertical expertise and can help us sell our portfolio of services. We address a number of practical problems and we have a clearly defined growth strategy.

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